Our evolved approach is directly connected to our prioritization of advancing regenerative agriculture. Over the last four years, we've witnessed the ability of regenerative agriculture principles to maximize water resilience and improve water quality within ecosystems.
For example, land farmed using regenerative principles can better withstand catastrophic water events like drought and flooding because the soil is healthier. As a result, it helps protect and restore clean water in nearby streams, rivers and lakes.
“General Mills and the food sector at large are inherently dependent on the earth and its natural resources, especially water," says Mary Jane Melendez, Chief Sustainability and Global Impact Officer. "We can’t ignore the negative impacts climate change has had on the quality and availability of water in the past decade alone. Investing in water stewardship has become more important than ever for our business and the good of the planet.”
Partnerships Drive Progress
Specifically, we are advancing water stewardship projects in 14 priority watersheds with a variety of NGO, government, and business partners. A watershed is a large area where every stream and creek flows toward one destination, like a river or a lake. This work includes the funding of and participation in local water stewardship programs, policy advocacy and maximizing water efficiency in owned plants.
As an example, we source 100 percent of our almonds from California, an ingredient found in many General Mills products. The state of California is facing extreme water stress, and due to its high water dependency, almonds have the biggest water footprint of any California crop.
LÄRABAR is funding research with the Ecdysis Foundation in California’s San Joaquin Valley to determine how on-farm practices are linked to regenerative outcomes. Early results show growing almonds with regenerative agriculture principles improves soil health and increases water infiltration rates which can lead to potential reductions in irrigation – and ultimately more water resilience to both drought and flood.
Over the last decade, we’ve partnered with Sustainable Conservation, a nonprofit solving water challenges in California, as its largest corporate funder. Since California’s wet winter began in December 2022, this program has resulted in more than 16 billion gallons of water being recycled, the equivalent of more than 24,000 Olympic swimming pools, on farms in the region – which is critical for helping farmers store water for dry seasons.