Larabar
Simple. Pure. Delicious. Our convenient snacks are made from just a few organic, whole ingredients.
Simple. Pure. Delicious. Our convenient snacks are made from just a few organic, whole ingredients.
In 2000, Lara Merriken had an idea for a healthier, natural snack bar. But simply making a better bar wasn’t enough. Today, Larabar uses its platform to empower real change-makers and innovators.
REAL FOOD FOR REAL LIFE
We make real food for your body, mind and spirit. Check out our whole lineup of products and find your new favorite flavor.
More about Laraba
Simple ingredients make Larabar a great snack option for plenty of diets and lifestyles.
Larabar is dedicated to highlighting and empowering real innovators and change-makers.
Founder, Lara Merriken, came up with the idea for Larabar while hiking in the Rocky Mountains.
The bars were tested by people who weren’t into natural food to find a product everyone could love.
Lara Merriken hand sealed all 500 bars for the brand’s very first retail order.
Ten years since the brand joined General Mills, we take a look back at how LÄRABAR got its start and how it’s evolved over time.
