With a culinary breakthrough, Blue Buffalo is unveiling Tastefuls, a new portfolio of wet cat food specially crafted to entice even the pickiest of cats.
You may know Blue Buffalo as a dog food company, but dogs are not the only furry friends they're feeding and treating.
Blue Buffalo is relentlessly focused on naturalizing cat food.
Tastefuls, Blue Buffalo’s new portfolio of wet cat food, delivers on the True BLUE Promise of using the finest natural ingredients – real meat as the first ingredient, no chicken or poultry by-product meals, no corn, wheat or soy and no artificial flavors or preservatives.
“At Blue Buffalo, we love our pets like family and feed them like family,” says Elizabeth Fulmer, product innovation lead at Blue Buffalo, who led the development of Tastefuls." That means never compromising our high quality and nutrition standards while at the same time working tirelessly to ensure even the pickiest of cats love the delicious taste of our recipes.”
Blue Buffalo is now in-market with a fully integrated “One Taste is All It Takes” campaign including a TV ad featuring ESPN host and BLUE pet parent Nicole Briscoe, plus real pet parents, which was successfully and safely filmed during the COVID-19 pandemic.
BLUE Tastefuls is available for purchase at retailers across the U.S., including Amazon, Chewy, Kroger, Meijer, Petco, PetSmart, Publix, Target, Walmart and others.
To learn more about BLUE Tastefuls, visit BLUETastefuls.com and follow Blue Buffalo on Instagram at @bluebuffalo, Twitter at @bluebuffalo and Facebook at Facebook.com/BlueBuffalo.
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