HISTORY
Celebrating 60 years of magical marshmallows with Lucky Charms!
Explore the delight of some of Lucky Charms’ top marshmallow moments.
Lucky Charms has been a breakfast staple for six decades with its beloved frosted oat pieces and magically delicious marshmallows. Over the years, the oat shaped pieces have remained the same, but the marshmallow charms — symbolic of Lucky’s magical powers — have evolved as he’s taken his mischievous tricks to new levels. Join us as we take a trip down memory lane and explore the top 20 Lucky Charms marshmallow moments.
1964: Lucky's Debut
Lucky Charms made its debut with four magical marshmallow shapes: Green Clovers, Pink Hearts, Orange Stars and Yellow Moons. Accompanied by the charismatic Lucky the Leprechaun, this cereal captured the heart of breakfast lovers everywhere when its first Simply Charmin' television commercial aired on St. Patrick's Day in 1964.
1975: A Bright Blue Diamond
The addition of the Blue Diamond marshmallow was believed to mimic the 45.5-carat Hope Diamond, which was the biggest blue diamond at the time that supposedly carried a mysterious curse.
1983: The Speedy Horseshoe
The Purple Horseshoe marshmallow was the second charm introduced that remains today, granting Lucky the power to speed things up.
1989: Celebrating 25 Years with Red Balloons
In celebration of its 25th anniversary, Lucky Charms welcomed the addition of the Red Balloon marshmallow, giving Lucky the power to make things float.
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1991: Evergreen Trees Come Alive
Limited-edition tree-shaped marshmallows made their debut in 1991 to bring awareness to the environmental impact of deforestation. The mail-in promotion offered consumers a live tree, encouraging cereal fans to grow real seedlings.
1992: Rainbow Magic Unfolds
Following the appearance of rainbows on the box, it was only a matter of time before Rainbow marshmallows joined the Lucky Charms family, giving Lucky the power of teleportation.
1994: Discovering Pots 'O Gold
Of course, there is a pot of gold at the end of the rainbow, but that wasn’t the only place you could find them. In 1994, Pot 'O Gold marshmallows added the power of illumination to Lucky’s magical charms.
1995: The Return of the Moon
After a brief hiatus in 1993, the beloved Moon marshmallow made a triumphant return alongside the rest of the brighter reimagined charms, delighting fans with its new vibrant blue hue and giving Lucky the power of invisibility.
