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Traditional mooncake is made of flour, with sweet filling, such as nuts, beans and lotus flowers. This year marked the 20th year since Häagen-Dazs began making its ice cream mooncakes (a Häagen-Dazs chef in Hong Kong created the first one).
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Consumers typically order their mooncake a week or two ahead of the Mid-Autumn Festival, then pick up their orders just before it starts. Every year, it’s all hands on deck for nearly every General Mills employee in the region to help fulfill orders during General Mills China’s busiest season of the year.
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General Mills China also created a special Häagen-Dazs mooncake section on Tmall, China’s most popular e-commerce site. A moon displayed on the subsite changed from a crescent to a full moon with each digital bite of a mooncake.
