MINNEAPOLIS, MN — Morning routines should be filled with yums, not crumbs — so Mott’s is expanding its Soft Baked line with new Apple Filled Bars to meet parents on-the-go. Whether families are hitting the road this summer or already thinking about school lunches this fall, these flavorful bars offer easy cleanup. They’re a must-have for backpacks, lunchboxes and everything in between.
Mott’s new Soft Baked Apple Filled Bars are made with real fruit*, wrapped in a chewy whole wheat flour exterior and available in three flavors that kids love:
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Apple: The juicy taste of classic apple brings nostalgic back-to-school vibes.
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Strawberry: A tangy burst of strawberry flavor brightens snack time anywhere from mid-morning to after school.
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Blueberry: Just the right amount of blueberry flavor creates a delicious taste for lunchboxes and study breaks.
“We created Mott’s Soft Baked Apple Filled Bars to give families a better snack option,” said Taylor Roseberry, Brand Experience Manager for Mott’s Bars at General Mills. “These bars are an exciting addition to our existing Mott’s Soft Baked bar portfolio, bringing parents a portable apple-filled bar with ingredients they can feel good about. It’s the snack they’ve been waiting for, easier than ever to grab and go — no ifs, ands or crumbs about it!”
Families can grab five-count packs of Mott’s Soft Baked Apple Filled Bars at retailers nationwide for an MSRP of $4.79.
*All three flavors of Mott’s Soft Baked Apple Filled Bars are made with apple puree. See packaging for complete list of ingredients. Not intended to replace fruit in the diet.
