General Mills Corporate Communications
Mollie Wulff
media.line@genmills.com
763-764-6364
MINNEAPOLIS, Minnesota - Betty Crocker is releasing its line-up of new seasonal products to meet demand for whimsical, easy and delicious treats. Highlights include Dunkaroos Frosting, Cupcake and Giant Cookie Kits and can be found at grocery retailers across the U.S. beginning in February.
“Families are seeking more in-home experiences and activities, and baking is a great outlet. A recent Instagram poll revealed that 97% of the more than 1,000 respondents shared that they’ve been baking more during quarantine, and 98% said they will keep baking after quarantine,” said Amanda Burlison, senior brand manager of Betty Crocker. “We’re glad that consumers are re-discovering a love for baking during these strange times. Our spring baking kits offer unique opportunities to find joy, connect with those you love and share sweet moments together.”
We’re glad that consumers are re-discovering a love for baking during these strange times. Our spring baking kits offer unique opportunities to find joy, connect with those you love and share sweet moments together.
Betty Crocker products launching early this year include:
The limited-edition seasonal mixes and kits can be found at grocery retailers across the U.S. For product photos and more information about Betty Crocker, visit BettyCrocker.com.
General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and being a force for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2021 net sales of U.S. $18.1 billion. In addition, the company's share of non-consolidated joint venture net sales totaled U.S. $1.1 billion.
