MINNEAPOLIS — After stealing the spotlight during Totino’s Pizza Rolls’ first-ever Big Game commercial and becoming an instant icon, Chazmo — the out-of-this-world, pizza roll-obsessed visitor who bid a shocking and abrupt farewell last year — is getting his moment in the spotlight once more. Totino’s Pizza Rolls is expanding the universe fans fell in love with by unveiling Chazmo’s origin story, offering a closer look at the snack-devoted star behind the chaos just in time for football’s biggest night.
Introducing “CHAZMO: The Musical” — a bold, Broadway-inspired production that explores Chazmo’s early days on Earth, the neighbors who welcomed (and questioned) him and, of course, the moment he discovered mouth-watering Totino’s Pizza Rolls.
Set in a quiet suburban cul-de-sac, the musical follows a young girl wishing for a best friend to talk to, hang out with and, most importantly, eat Totino’s Pizza Rolls with. What she gets is Chazmo, a mysterious new presence who quickly becomes part of the neighborhood and discovers the snack that changes everything.
Told through original songs, avant-garde theatre staging and Totino’s signature absurdist humor, “CHAZMO: The Musical” explores the moments that shaped Chazmo’s time on Earth and turned this other worldly being into a pizza roll icon.
“We knew we had something special with Chazmo,” said Oliver Perez, Business Unit Director for Frozen Snacks at General Mills. “The response wasn’t just strong — it was immediate. Chazmo was on screen for seconds and fans didn’t just want to see him again, they wanted to know who he was. With ‘CHAZMO: The Musical,’ we’re having fun pulling back the curtain and giving people the ultimate, theatrical deep-dive into the Totino’s-verse.”
Fans can watch the full musical, behind-the-scenes footage, exclusive fan clips and more by visiting totinos.com/chazmo. Plus, stock up on Totino’s Pizza Rolls ahead of football’s grand finale and follow along for more from Chazmo by visiting Totinos.com and @Totinos on Instagram.
