General Mills Communications
763-764-6364
media.line@genmills.com
Edelman
Lauren Durham
lauren.durham@edelman.com
MINNEAPOLIS, MN - Häagen-Dazs is bringing luxury to the yogurt aisle with the debut of Häagen-Dazs Cultured Crème. Inspired by the rich taste and texture of the indulgent ice cream, Cultured Crème offers a new way for tastemakers to experience what they love about yogurt and ice cream in one snack. Made with the finest ingredients, including fresh milk and cream, and real fruit, Cultured Crème contains no colors from artificial sources or artificial flavors, and is made from a unique blend of dairy cultures, all in under nine ingredients.
Cultured Crème combines Häagen-Dazs’ delicious flavors and premium ingredients with General Mills' deep experience in yogurt and dairy snacks to inspire the discovery of a new taste experience.
“We are thrilled to introduce a new experience to the yogurt aisle this summer through the luxury of Häagen-Dazs,” said Benjamin Myers, Senior Brand Manager at General Mills. “From the smooth, creamy texture to the delicious, premium flavors, our new Häagen-Dazs Cultured Crème inspires anytime indulgence.”
The product innovation is slow crafted, utilizing a fermentation process that is up to five times longer than traditional yogurt to create a thick, creamy texture reminiscent of ice cream. Cultured Crème also uses a unique blend of dairy cultures that offer a smoother taste experience unlike the slightly sour flavor of traditional yogurt.
Häagen-Dazs Cultured Crème’s decadent line of flavors include:
Keep an eye out for Häagen-Dazs Cultured Crème in the yogurt aisle near you starting this month for $1.99.
