General Mills Communications
763-764-6364
media.line@genmills.com
GHOST®
jkwasizur@startrco.com
Beloved General Mills classic flavors are reimagined with 17 grams of protein per serving, fueling your day like a legend .
MINNEAPOLIS — Get ready to level up your breakfast game! General Mills, in continued collaboration with lifestyle and sports nutrition brand GHOST®, is thrilled to announce the launch of two new crave-worthy, high-protein cereals: GHOST® PROTEIN CEREAL x CINNAMON TOAST CRUNCH™ and GHOST® PROTEIN CEREAL x LUCKY CHARMS™.
These legendary collaborations reimagine beloved General Mills classic flavors, taking the cereal experience to a whole new level with added protein for a better-for-you version of an all-time classic.
Each bite delivers the iconic tastes of Cinnamon Toast Crunch and Lucky Charms cereals that fans know and love, alongside 17g of protein and a good source of calcium in each serving to help you crush your macro goals.
In GHOST® PROTEIN CEREAL x CINNAMON TOAST CRUNCH, GHOST's epic protein cereal meets the crunchy cinnamon G.O.A.T., while GHOST® PROTEIN CEREAL x LUCKY CHARMS is a ridiculously delicious mashup of crunchy cereal puffs and all eight Lucky Charms magical marshmallows. Fuel your day by having a bowl (or handful) whenever, wherever, from breakfast to your favorite go-to snack before hitting the field, gym or office.
“Cereal has been a big part of GHOST® since the very beginning,” said Dan Lourenco, Co-Founder and CEO of GHOST®. “What started as cereal inspired protein powder flavors evolved into a better for you protein cereal last year. Authentically collaborating with Cinnamon Toast Crunch and Lucky Charms on the cereal is really a very cool and crowning moment for GHOST as we kick off our 10th year.”
This launch marks the latest innovation in General Mills’ rapidly expanding protein-enhanced product lineup across brands ranging from Cheerios and Progresso to Annie’s and Nature Valley. Building on the success of last year’s collaboration with GHOST®, it underscores General Mills' unwavering commitment to meeting the evolving needs of consumers who demand both delicious taste and powerful functional nutrition without compromise.
“General Mills is pushing the boundaries of what's possible across food," says Megan Brooks, Business Unit Director of Cereal at General Mills. "Our continued partnership with GHOST® allows us to tap into their innovative spirit and expand beyond the cereal aisle into the performance nutrition space.”
GHOST® PROTEIN CEREAL x CINNAMON TOAST CRUNCH and GHOST® PROTEIN CEREAL x LUCKY CHARMS are available in store at retailers nationwide and online at Ghostlifestyle.com. Fans can also try GHOST® PROTEIN BARS available in crave-worthy “CHOCOLATE CARAMEL”, “CHOCO CHIP COOKIE DOUGH”, and “CHOCOLATE PEANUT BUTTER” flavors.
<span style="font-size: 24px;">General Mills is pushing the boundaries of what's possible across food. Our continued partnership with GHOST® allows us to tap into their innovative spirit and expand beyond the cereal aisle into the performance nutrition space.</span>
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion.
GHOST® is a lifestyle brand of sports nutrition products, energy drinks, dietary supplements, and apparel. GHOST® is disrupting the sports nutrition industry by creating a lifestyle movement that includes transparent innovative products, global distribution, immersive content, key influencer partnerships, and authentic collaborations with many of the world's leading flavor brands, including OREO®, Chips Ahoy!®, Sour Patch Kids®, Sonic® Drive-In, Warheads®, Swedish Fish® and Welch's®. GHOST® also entered the food space in 2024 with its launch of high-protein cereals. GHOST® products can be found at GNC, ghostlifestyle.com, and select global retailers in over 40 countries. For more information, visit ghostlifestyle.com or connect with the brand on Instagram, X, TikTok, or Twitch.
General Mills debuts protein cereal and granola options alongside delicious breakfast items the whole family will enjoy and even something special for your furry friends.
