General Mills Communications
763-764-6364
media.line@genmills.com
Edelman
Andrea Larson
andrea.larson@edelman.com
Pet parents can “claim” their dog before April 15 to receive a $1,000 credit from Love Made Fresh for food and other necessities for their four-legged friend.
MINNEAPOLIS – Dog parents love their pup like a child — in fact, 82% of pet owners view their pets as children, according to The Harris Poll — and from buying the best quality dog food to keeping your four-legged family members healthy, safe and cared for, raising a dog today adds up. But when Tax Day rolls around on April 15, there’s no credit in sight to account for the love, and dollars, pet parents invest in their furry friends, despite the rising Google searches for pet-related tax deductions (up 40% from 2024-2025).
That’s why Blue Buffalo — the most loved and trusted natural pet food brand in the U.S. — is stepping in to launch the Love Made Fresh Dog Tax Credit, giving dog parents the chance to “write off” the cost of food, treats, toys and all the things that make a happy home. Ahead of Tax Day, dog parents can go to BlueBuffaloDogTaxCredit.com to “claim” their pup as a dog-pendent for the chance to receive a $1,000 credit to put toward Love Made Fresh, Blue Buffalo’s new fresh dog food offering.*
“Every tax season, we see pet parents asking questions about how to claim their dog on their taxes, like children, and since that’s not an option, we are stepping in to give credit for everyone who shows their four-legged family member unconditional love every day,” said Nicole Ayers, Business Unit Director of Growth Accelerators for North America Pet. “The Love Made Fresh Dog Tax Credit is our way of helping pet parents continue loving and feeding their dog just like family.”
The Love Made Fresh line is designed to make every meal a “fresh act of love,” made with natural, superior ingredients and enhanced with vitamins, minerals and nutrients to help dogs thrive. Pet parents can choose between a Scoop & Serve Tub, Slice & Serve Rolls, or the line’s newest offering, Tender Meatball Recipes, available at Walmart, Target, Kroger, Chewy, Meijer and many local grocery stores.
To learn more about Love Made Fresh, visit bluebuffalo.com/love-made-fresh.
*For promotional use, not affiliated with IRS.
Every tax season, we see pet parents asking questions about how to claim their dog on their taxes, like children, and since that’s not an option, we are stepping in to give credit for everyone who shows their four-legged family member unconditional love every day. The Love Made Fresh Dog Tax Credit is our way of helping pet parents continue loving and feeding their dog just like family.
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion.
