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General Mills has created a new corporate logo. It showcases strength, longevity and trust – and now love.

We’ve seen a lot of cereals come and go over the years, but one of the most frequent requests we see is to bring back French Toast Crunch – the little toast-shaped, maple-flavored bites of deliciousness packed into a cereal box.

As Cinnamon Toast Crunch marks its 30th birthday this year, the brand team is also taking time to salute Chef Wendell, the cereal’s baker.

The Mott’s Snacks & Stories mobile library is bringing stories to life in book deserts across the U.S. this fall.

Join Taye Diggs for live reading and Q&A on Read Across America Day.

This Veterans Day, the two-year partnership expands with the announcement of a new transitional home for a military family in Fort Worth and a nationwide donation campaign.

Help catch him before St. Patrick’s Day with the leprechaun traps on the back of limited-edition boxes of Lucky charms, as well as new “Mouse Trap” -inspired board game

The brand is teaming up with Lautner to encourage consumers to adventure together with their dogs, fueled by Blue Buffalo Wilderness.

A program we’re calling “manufacture to donate” works just like it sounds.

General Mills provides transformational funding to Feeding America, enabling the development and growth of food rescue app, MealConnect.

Ichigo Tokyo Crepes, a women-owned small business that is bringing Japanese sweet food culture to Minnesota, gets a little help from GoodWorks, a General Mills pro-bono volunteer program that connects employees with entrepreneurs in the Twin Cities.

“Spend $30, Get $10” when you purchase family favorite brands including Totino’s, Pillsbury, Cinnamon Toast Crunch and more.